Resources & Insights

A few months ago a long-time client learned that their internal competitive data was completely contradictory to what their buyers were actually saying.

Getting key feedback from customers is nothing new. But not every Voice of the Customer (VoC) program is successful. Here are three must-haves for an effective program.

Three types of people that will skew your survey results and what to do about it. Asking for feedback on a scale from one to five is common — but the scale isn't as objective as we'd like to think.

Three Reasons Why You Need an Independent Market Research Consultant. The process of gathering data from your audience and turning it into actionable insights is part art, part science.

One of the most basic elements of any research is sample size. But bigger isn't always better when it comes to Voice of the Customer research.

Part 2: Three times when a small sample isn't a big deal. Common sense dictates having a large sample size is always better — but that's not always true for Voice of the Customer research.

Part 3: Three times when a bigger sample size is a better option. In Part 2, specific examples of when a smaller sample size is acceptable were explored.

A Large Portion of Employees Went Remote in 2020. Here's how this shift creates new and better opportunities for conducting customer research.

Your customers are at the heart of your business, so how can you be successful if you don't know what's on their minds? Here are four questions to ask before choosing a market research vendor.

In our last blog, we reviewed four must-ask questions when comparison shopping for any type of customer or market research program. Now let's talk pricing.

Market research isn't just about hearing from your customers after they've purchased your product. It's also about anticipating customer needs to help you evolve your product to meet them.

A win/loss analysis can tell you a lot about how your customers perceive your business and its products. An easy solution to the pitfalls of internal analysis is to hire a third-party market research consultant.

How voice of the customer interviews can enhance your customer research. You've sent out a customer survey and received feedback — here's what to do next.

Why Culture Matters When Expanding your Business to Other Countries. In the United States alone, poor customer experiences result in an estimated $83 billion loss each year.

How to Leverage Your Voice of Customer Program Insights for Business Success. Congratulations on completing your first Win Loss or Voice of Customer (VOC) program!